The GOLD program emphasizes marketing support and reflects the needs of the independent tire dealer. As a GOLD dealer, Continental Tire the Americas, LLC. (CTA) provides direct access to industry leading programs, innovative point-of-purchase and collateral material, attention grabbing showroom displays, signage, and award-winning training.
The GOLD program is richer than ever. GOLD dealers now have 3 ways to earn cash rewards. Existing GOLD dealers can earn a growth bonus and new GOLD dealers can earn an anniversary bonus. This is in addition to the quarterly cash rewards and year-end volume bonus. GOLD rewards will be deposited directly to your business bank account or sent directly to your business.
Gold Dealers enjoy: